Personal Information

We collect and use personal information about you so that we can provide you with access to MyAviva online, including via the MyAviva mobile application (the "MyAviva App") or the MyAviva online web-portal (the "MyAviva Portal") (together, we refer to these as "MyAviva"). MyAviva is where you can view and manage your policy documents in one place. This notice explains the most important aspects of how we use your information but you can get more information about the terms we use and view our full privacy policy at or request a copy by writing to us at Aviva, Freepost, Mailing Exclusion Team, Unit 5, Wanlip Road Ind Est, Syston, Leicester, LE7 1PD

The data controller responsible for this personal information is Aviva Insurance Limited.

Personal information we collect and how we use it

We will use personal information collected from you as part of the registration process:-

  • to provide you with access to MyAviva
  • for commercial reasons but never at the expense of your privacy rights

The personal information we collect and use will include name, date of birth, email address and post code. We need this information to: verify your identity and to prevent incidences of fraud and financial crime in accordance with our legal duty.

In-app tracking permissions and location data

MyDrive is a feature of the MyAviva App, which monitors and scores how you drive. If you use MyDrive, as part of the activation process you'll need to enable several in-app tracking permissions so MyDrive can record your journeys and monitor your driving behaviours.

These permissions may be phrased differently depending on the type of device you are using. Some devices call these permissions "Location Services" and "Motion and Fitness", whereas other devices call these permissions "Location Services" and "Activity Recognition". In some cases, you will also have to enable "Phone Activity" (so that we can detect distracted driving events) and switch off "Battery Optimisation" (so MyDrive can run in the background to detect journeys).

For MyDrive to work properly, these permissions must always be on. If you disable any of these permissions, we'll notify you with in-app alerts. Whilst these permissions must be enabled at all times, we'll only record information about your location, motion and phone activity when MyDrive believes you're driving.

For information on what data is collected using MyDrive and how it will be used, please see the Aviva MyDrive Privacy Policy.

Profiling and tailored offers

We also use personal information we already hold about you to help us better understand our customers and improve our customer engagement. When you are using MyAviva, this information allows us to deliver you offers and services which are tailored to your existing product holdings and interests. You can amend the preference setting in your MyAviva profile at any time to turn off.

Online information

When you visit one of our websites, we may record your device information including hardware and software used and when and how you interact with our websites. This information is used to note your interest in our websites, improve customer journeys, determine pricing and/or offer you available discounts. Please see our Cookie Policy for further information.

How we share your personal information with others

We may share your personal information:-

  • with the Aviva group, our agents and third parties who provide services to us
  • some of the organisations we share information with may be located outside of the European Economic Area ("EEA"). We'll always take steps to ensure that any transfer of information outside of Europe is carefully managed to protect your privacy rights. For more information on this please see our Privacy Policy at or contact us.


We may use personal information we hold about you across the Aviva Group to help us identify and tailor products and services that may be of interest to you. We will do this in accordance with any marketing preferences you have provided to us. We may continue to do this after your policy has ended.

If you wish to amend your marketing preferences please contact us:

By email:

By Post: Aviva, Freepost, Mailing Exclusion Team, Unit 5, Wanlip Road Ind Est, Syston, Leicester, LE7 1PD

To see how you can change your preferences in MyAviva or view your choices for online advertising visit our full Privacy Policy at

How long we keep your personal information for

We maintain a retention policy to ensure we only keep personal information for as long as we reasonably need it for the purposes explained in this notice. We need to keep information for the period necessary to give you access to your policy on MyAviva or otherwise. For information on how long we keep information relating to your policies, please see our privacy policy

Your rights

You have various rights in relation to your personal information, including the right to request access to your personal information, correct any mistakes on our records, erase or restrict records where they are no longer required or object to use of personal information based on legitimate business interests and data portability. For more details in relation to your rights, including how to exercise them, please see our full privacy policy or contact us – refer to the "Contacting Us" section below.

Contacting us

If you have any questions about how we use personal information, or if you want to exercise your rights stated above, please contact our Data Protection Team by either emailing them at or writing to the Data Protection Officer, Level 4, Pitheavlis, Perth PH2 9NH.

If you have a complaint or concern about how we use your personal information, please contact us in the first instance and we will attempt to resolve the issue as soon as possible. You also have the right to lodge a complaint with the Information Commissioner's Office at any time.